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Extract Labs Brand Highlight

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Extract Labs Brand Highlight

Extract Labs is truly one of the most impressive companies in the industry. When we first visited their company, we knew they would be a great addition to DirectHemp.com. When you walk through their facility, you can’t help but be impressed that they do nearly everything under one roof. They bring in the hemp, extract it, formulate with it, manufacture the products and fulfill orders all under one roof. They are the only company in the industry that we know of that currently does that.

To tell you the story of Extract Labs, however, we must first tell you the story of the owner – Craig Henderson. Craig is a combat veteran who developed an interest in the medical application of cannabis after his tour in Iraq. Craig witnessed the benefits of CBD alongside his community of veterans which fueled his desire to start making products that everyone could try. He started extracting hemp into an oil in a dusty corner of his garage, and soon after Extract Labs was born. From those humble beginnings, Craig and his team have built a company that employs over 50 people and occupies two buildings. They have also accumulated quite a few accolades along the way! They have been featured in publications including: Forbes, The Chive, Good Morning America, Better Homes & Gardens, Today, Buzfeed, Esquire and more! They won the Indo Expo for Best Extractor 2 years in a row in 2018 and 2019 and also won the Men’s Health CBD Awards for best topical!

“There are over a hundred cannabinoids in cannabis, and only one of them—THC—gives the psychoactive high the plant is known for. People want access to the other cannabinoids and the relief they can provide,” says owner Henderson. “For individuals like firefighters, police officers, and members of the military who may be struggling with issues like chronic pain and PTSD, we wanted to provide a way for them to get relief from cannabis without worrying that they’re putting their livelihoods at risk by consuming THC.”

Henderson stays true to one of the founding principles of Extract Labs—a DIY ethos that aims to keep everything the company does, from production to marketing to distribution, in-house and under one roof.

“The first few products we produced were hand-labeled with marker, and we were like, we can probably do better than this,” says Henderson. “I had never built a brand before, but I knew that I wanted the people helping me do that to be partners, not people we contracted with. We wanted to be sure we were being true to this product, and not just taking advice on marketing and branding and things like that from people outside the industry.”

At DirectHemp.com we’re not only fans of the company, but we are also fans of their products! Some of our favorites include their tinctures (which are full-spectrum and delicious), their gummies, their gel capsules and, of course, their award-winning muscle cream! Have you tried Extract Labs yet? What are some of your favorites?

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